Quantcast
Channel: Appraisal Theory – Stand by…
Browsing latest articles
Browse All 4 View Live

Image may be NSFW.
Clik here to view.

Intel – igent: When Social Action Campaigns are Smart and Strategic (And good...

            The very company that has implored us for years to “look inside” for authenticity has now asked us to widen our vision for a different kind of empowerment.  The result is a wonderfully...

View Article



Image may be NSFW.
Clik here to view.

“Giving is the Best Communication”— The Year’s Best Ad From a Brand You’ve...

     One of the most viral and powerful advertisements this fall doesn’t sell a product.  Instead, it sells an idea.  And in the process, it brilliantly illustrates the power of brand extension with a...

View Article

Image may be NSFW.
Clik here to view.

The Power of Love — When Great Advertising Aims for the Heart

       There’s something going on in Thailand.  As global players in the mobile telecom industry bombard consumers with messages on speed, coverage and pricing, a Thai company is appealing to...

View Article

Image may be NSFW.
Clik here to view.

El Gordo Christmas Lottery Sells Sharing Over Winning in Latest Tear Jerker Ad

     The holiday season’s best ad so far is not for a retail store and it’s not even from the United States.  It’s for Spain’s famous Christmas lottery.   First organized in 1812, the Loteria de Navida...

View Article
Browsing latest articles
Browse All 4 View Live




Latest Images