Intel – igent: When Social Action Campaigns are Smart and Strategic (And good...
The very company that has implored us for years to “look inside” for authenticity has now asked us to widen our vision for a different kind of empowerment. The result is a wonderfully...
View Article“Giving is the Best Communication”— The Year’s Best Ad From a Brand You’ve...
One of the most viral and powerful advertisements this fall doesn’t sell a product. Instead, it sells an idea. And in the process, it brilliantly illustrates the power of brand extension with a...
View ArticleThe Power of Love — When Great Advertising Aims for the Heart
There’s something going on in Thailand. As global players in the mobile telecom industry bombard consumers with messages on speed, coverage and pricing, a Thai company is appealing to...
View ArticleEl Gordo Christmas Lottery Sells Sharing Over Winning in Latest Tear Jerker Ad
The holiday season’s best ad so far is not for a retail store and it’s not even from the United States. It’s for Spain’s famous Christmas lottery. First organized in 1812, the Loteria de Navida...
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